Cypress AI used coldgenius to generate 150k in qualified pipeline

Intro

Cypress AI

Cypress AI helps enterprise proposal teams respond to RFPs faster without giving up accuracy, traceability, or control. Its platform turns approved company knowledge and past proposal content into sourced first drafts, standardized requirements, and reusable answers for teams operating inside complex, high-trust buying environments.

That made outbound unusually demanding. Cypress AI needed to reach proposal, capture, procurement, and business-development leaders who are skeptical of generic AI claims. ColdGenius turned the company's manually intensive research and messaging process into a repeatable enterprise outbound motion that generated $150,000 in qualified pipeline over time. The RTX relationship was an early proof point, but the larger outcome was a pipeline channel Cypress AI could continue operating across new accounts and buying groups.

Results at a glance

$150,000 in qualified pipeline generated through Cypress AI's ColdGenius outbound motion
Pipeline continued growing beyond the initial campaign, turning an early win into a repeatable acquisition channel
RTX became a Cypress AI client after a demo generated through ColdGenius outreach
Role-specific outreach became a repeatable system for opening conversations across complex enterprise buying groups

ColdGenius helped Cypress AI generate $150,000 in qualified pipeline and build an enterprise client relationship with RTX.
Campaign outcome

Before ColdGenius

The problem

Cypress AI was selling a specialized enterprise product into long, complex buying cycles. A generic message about “automating RFPs” would not earn attention from leaders responsible for compliance, institutional knowledge, proposal quality, and security. Every email had to connect Cypress AI to the recipient's actual role and workflow.

The team knew how to write that message by hand: review a prospect's work history, understand the account, choose the most relevant product angle, and write a short email that sounded thoughtful rather than automated. But enterprise pipeline requires more than a few well-researched contacts. It requires reaching multiple members of a buying group, maintaining distinct messaging for each role, and following up consistently across a long sales cycle.

The shift

Why ColdGenius

Cypress AI gave ColdGenius a detailed brief covering its product, ideal buyers, tone, and proof points. ColdGenius used that foundation to identify relevant stakeholders and connect each person to the part of Cypress AI's value proposition they were most likely to own.

Proposal operations leaders could receive messaging about knowledge-base maintenance and source reuse. Capture executives could receive messaging about faster first drafts and bid decisions. Security-conscious stakeholders could see traceability and deployment control first. Follow-ups introduced new, role-relevant arguments instead of repeating the original pitch. Cypress AI could reuse the same process across accounts: select an audience, identify the buying group, generate role-specific messaging, and maintain consistent follow-up.

Before & after

The transformation

One-to-one prospecting became a repeatable enterprise pipeline motion. Cypress AI could identify the right stakeholders, connect each role to a relevant product angle, and maintain consistent outreach across long buying cycles. The first campaign generated the RTX conversation, but the result did not stop with that initial account. Cypress AI continued using the same motion to create qualified enterprise opportunities, ultimately adding $150,000 in qualified pipeline. What began as a successful campaign became a sustained source of new business.

By the numbers

Key metrics

Pipeline value is reported as qualified pipeline.

Metric	Before	After
Qualified pipeline	Limited by manual execution	$150K generated
Pipeline model	Campaign-by-campaign	Repeatable across accounts
Enterprise conversion	No attributed client	RTX became a client
Stakeholder coverage	Limited by research bandwidth	Multiple buying roles per account
Follow-up	Difficult to sustain manually	Built into the outbound motion

Zoom out

The takeaway

The lasting result was not a batch of emails or a faster way to build a list. Cypress AI gained a repeatable system for creating enterprise pipeline. By matching product context to the priorities of different stakeholders and maintaining consistent outreach across long buying cycles, the company generated $150,000 in qualified pipeline and turned outbound into an ongoing acquisition channel.

Customer profile

Website: cypressai.co
Industry: RFP and proposal automation
Customer type: Enterprise B2B software